Trey Bohn is President and founder of Vista Group, and has been promoting Panama on an international scale since 2010.

Professionally, Bohn has extensive media and political communications experience. As both White House Spokesman and Director of Radio Media in the Office of Media Affairs under President George W. Bush from 2003 to 2009, he was instrumental in communicating the President’s policies to various media outlets throughout the United States and abroad.

After spending more than a decade in politics and communications in Washington, D.C., he discovered the Republic of Panama when looking to escape the hustle and bustle of the East Coast. Drawn to its warm climate, dollarized economy, strong infrastructure, political stability, and immense economic potential, he soon made his mark in the region by attracting high-profile global brands and positive international attention to Panama. He has also assisted the current government in international media and industry development, and was selected among Panama’s Most Influential Foreigners by The Panama Report in 2012.

A native of San Antonio, Texas, Bohn holds an MBA, a master’s degree in financial planning and a bachelor’s degree in marketing from Rawls College of Business at Texas Tech University.


We serve our clients by leveraging our experience, market knowledge and focused strategic partnerships to maximize all that Panama’s thriving business climate has to offer. We have a strong track record of developing, promoting and maintaining Panama as a top tourist, investment and business destination. Our close ties within the region’s public and private sectors provide our clients with many vital services, including:

  • Business Development
  • Public Relations
  • Government Relations
  • Market Entry and Marketing Strategies
  • Media Planning and Execution
  • Communications
  • Film and Event Production and Promotion


Trey's knowledge and connections within the Panama market were critical to the success of our project.

Rob Southwick, President, Southwick Associates, Inc.

Trey's efforts in connecting us with the right people has lead Ironman 70.3 Panama to be one of our most exciting races in Latin America.

Steve Meckfessel, COO, Ironman